It seems like since Rihanna first began her career in 2005, she has released a multi-platinum project and each time she surprises the world with her radio hits and infectious classics. Now Rihanna releases her seventh studio album via Roc Nation, Unapologetic, and at such a young age of 24, life looks extra bright for her career. To promote the album, herself has conceived the idea of a 777 tour. This includes a 7 date tour across 7 different countries. A most intimate experience, with shows in smaller venues and she is only traveling with journalists and friends.
This album Unapologetic has much depth and versatility from her previous albums. By now she is comfortable with herself as an artist to indulge in new styles and step outside her comfort zone. It works in her favor, with tracks like a Mike Will Made It produced track Power It Up, Rihanna spits a blazing flow with a chorus like, "all I see is signs, all i see is dollar signs...throw it up throw it up, watch it all fall out". No doubt there will be an official remix for this record. Another record that was different in a good way was Numb which featured Eminem. The feeling when I first heard the record is indescribable Oak and Pop Wansel, who are known as the team who produced Big Sean's Marvin Gaye and Chardonnay record, produce the Kanye and Connie Mitchell sampled hit. I didn't understand it until I heard several times. Her wordplay is impeccable on this one. A Kanye West sample from the Graduation album, Can't Tell Me Nothin' haunts the chorus. Eminem, of course rips apart the end of the track with a hypnotic story line.
The albums first single Diamonds is not only a fresh sound, but an easy multi-platinum single. Lets forget the fact that Rihanna is singing, but when you involve Benny Blanco with 13 number 1 singles at only 24 and So Sick producer Stargate, it becomes revolutionary. Sia lends her beautiful poetry to Rihanna and makes this an easy stand out record. Kanye West showed up on the official remix too. An interesting combination of producers involved on Unapologetic, but found David Guetta and Terius Nash (The-Dream) on two records together subliminally.
Both artists show up under the writing and production credits for the opening track Phresh Out The Runway and Right Now. The-Dream also co produces two separate records with Los Da Mystro, Love Without Tragedy / Mother Mary and the media spectacle record featuring ex boyfriend Chris Brown. Both take on the portrayal and style of the late Michael Jackson throughout the song. "Ain't nobodies business, ain't nobodies business..." Jump explores the dubstep lifestyle, while borrowing the classic Ginuwine hook, written by Timbaland and Static Major, "Come on and lets do it, ride it, my pony, my saddle is waiting, come and jump on it." After comes a explosion of dirty dubstep and bass. Produced by Chase & Status, an English electronic production team and a surprise few bars from KY. What happens to be my favorite record from the album at the moment, is the Future featured Loveeeee Song. Future sings the thug out of him and autotunes just right. Powerful song produced by new producer to my knowledge Blue June. Unapologetic offers an emotional insight into Rihanna's, but shows more vulnerability on records like What Now and Lost In Paradise.
I think Rihanna is a very talented entertainer and artist and will always have support from her 26 million twitter fans and real life fans in the world. Go buy Unapologetic November 19, 2012.
